This campaign was split into three sections – 1. The impact of having your mobile phone stolen and losing all the personal messages and photographs stored on it. 2. The theft of a piece of jewelery that was given by a loved one and loss of all the sentimental memories attached to it. 3. What happens when a break in occurs at Christmas time and the impact this has a the family.
It was rolled out across Glocuestershire on billboards, leaflets and adverts and also was featured on the regional news.
ADVERTISING, DESIGN & ARTWORK, LITERATURE