They needed to stand out, and offer something visually unique so we chose a combination of logos. A large contemporary circular design to have the words ‘wedding photography’ capture the target audience’s attention and a bold solid colour logo to create contrast and draw the eye. Where possible full colour was used – pinks, purples and baby blues to make it appeal to the bridal market.
The brand had to shout it’s messages clearly, be distinct and memorable. We built One-Twenty’s appearance through a balance of strategic thinking and creative ideas to deliver solutions that encouraged people to interact with the business. We created the entire brand, named the company from the roots of photography to pay homage to the art, developed stationary, flyers, postcards, pull up banners, a wordpress website, social media content and copy edited. We worked alongside Gloucestershire public relations company Jarvis & Hudson PR to raise their profile across Gloucestershire, they managed to secure some great editorial pieces in various local and national Bride Magazines.