Our brief was to create a high profile, innovative and thought provoking campaign to promote awareness of cyclists and motorcyclists on the roads with a clear message for all drivers and a focus on our behaviours, choices and personal consequences as drivers on Gloucestershire’s roads.
With the concept of ‘The Invisible Man’ W&T created an engaging campaign, which highlighted the need for car drivers to be more attentive to motorbikes and have greater awareness of cyclists on the road, in order to reduce collisions and casualties with a target age range of 20-50. The campaign was rolled out across the county on adverts, billboards, buses, adshels, fuel pumps and radio ads. The media campaign achieved the highest public rating as very good amongst 70% of their residents and 60% of residents said the campaign would change their behaviour. W&T were responsible for the concept generation, photography, photo manipulation, design and print.
ADVERTISING, BRANDING, LITERATURE, PHOTOGRAPHY