The show is called “What if?” with the strap line ‘You Decide’ and is the first in a range of projects that educate and inspire people to make better life choices. The client was reluctant to provide any more information than this because they wanted it to be abstract but with a clear links to ‘making good decisions’. Although it initially focussed on Road Safety the branding needed to be versatile enough to work with the fire, police and ambulance services for future road shows.
After working with numerous directions we finally settled on a visual representation of choices; a dice. It was imperative that our designs were strong in colour, bold and able to convert well into black and white without loosing any impact and also scalable. We created a logo, brand direction – in keeping with existing guidelines, posters, leaflets, signage, stationary, merchandise to be given away at the road show venues, pull up banners, vinyls, folders, internal communications, animation and social media.
ADVERTISING, BRANDING, LITERATURE, PHOTOGRAPHY